What we do ยท Design customer propositions
Customer Jobs & Proposition Design
Turn customer needs into working, testable propositions with accountability and protection built in.
What problem can you solve for me?
The proposition is designed first, and the permissions, protections and controls arrive later.
- Journeys are designed apart from the organisation that has to run them.
- Family members, helpers and agents act for customers with no designed authority.
- Controls are added after the design, and change the experience.
- Nobody can operate the proposition until most of the money is spent.
What will I receive?
A proposition specified to the point of an investment decision, with the customer in control by design.
- The customer job, and the journey that serves it.
- The participant and authority design: who may do what, what the customer authorises, and what the institution checks.
- A journey specification with its acceptance criteria.
- A delivery approach, and what you need for the investment decision.
Why should I believe DTA can deliver it?
Working experience on the live bank
Set up a regular bill
What it shows. How a customer need becomes a working proposition.
What to do there. Evelyn wants help with a bill. A helper prepares it, Evelyn decides, and the bank checks. The money is synthetic.
More you can check
- Pay someone new, with a person
One payment, prepared by someone the customer trusts. - Pay someone new, with a personal agent
The same job, with an agent that runs outside the bank.
How the work runs
- Finds the job the customer needs done, in their own words.
- Designs the journey with its participants, permissions and protections built in, and the decisions the institution keeps.
- Writes the design as a specification that can be tested.
- Builds one agreed journey as a working proof, where you choose the 90-day Proof.
You can engage this today
- Proposition design that starts from the customer's job.
- Executable specifications.
- Working prototypes, through the optional 90-day Proof.
Still developing
- A reusable set of rules that a new customer job inherits, covering identity, invitation, bounded authority, evidence and revocation. It comes from the work on Accountable Bank and is not offered today.
How an engagement starts
The Six-week Proposition Blueprint
Reach an informed investment decision before committing to build.
What you receive
Customer job, participant and authority design, journey specification, acceptance criteria, delivery approach and investment decision.
The optional 90-day Proof
Validate one selected journey after the bank chooses to proceed.
What you receive
A working, testable implementation of an agreed journey, with its authority, controls and evidence demonstrated.